While those four hours every February will warrant significant ad dollars- up to $7mm for a 30-second T.V. Advertisers closed out 2022 with a 33% increase in Q4, making it clear that they don’t have tunnel vision on the Super Bowl. Meanwhile, spending in Q3 increased by 32% YoY to $200.5mm despite a 33% YoY decrease in July. In Q2, advertisers increased spending by 39% YoY to $132.4mm.

While gambling advertisers decreased spending immediately after the Super Bowl-spending in March fell by 18% YoY-the rest of the year saw a steady stream of ad dollars. The campaign also included augmented reality Snapchat filters, a futuristic trend we saw during the Big Game in 2023 when PepsiCo brought its ad to the Metaverse. The commercial introduced a new company “spokescharacter.” Dubbed the Goddess of Fortune, the commercial featured a “leather-clad risk-taker” who takes physical gambles, from jumping out of a blimp to riding on the back of Evel Knievel’s motorcycle.Īdvertisers also capitalized on the mayhem by allowing more than 10,000 users to place a free bet on the game. Two of the biggest investments came from advertisers at Caesar’s and DraftKings.Īdvertisers for DraftKings, who made their Super Bowl debut in 2021, took a different approach in 2022. Understandably, advertisers invested heavily in January and February, boosting their budgets by 134% and 109% YoY, respectively.

MediaRadar data shows gambling advertisers spent nearly $240mm in Q1 2022, representing a 61% increase YoY. Many of the same advertisers also made an appearance in 2022. This year’s Super Bowl-Super Bowl LVII-attracted 113mm people, making it one of the most-watched games in recent memory.Īdvertisers from household names like Toyota and Mars took advantage of society’s fixation on the Super Bowl.

Gambling Advertisers Gear Up for the Super Bowl That growth comes despite the number of advertisers decreasing by 3% YoY to 475.īut how exactly are gambling advertisers moving their chips around the advertising ecosystem? Gambling advertisers-think everything from casinos to fantasy sports leagues-have responded, increasing their investments by 40% YoY to nearly $866mm the average monthly investment was $72mm, up from $46mm in 2021. We can attribute much of that growth to the rise of sports betting apps, like FanDuel and DraftKings, that make placing bets as easy as liking someone’s post on Instagram. alone topped $5b last year, matching the state’s all-time high in 2006. set a gambling record in 2022 with nearly $55b in revenue.

What is a push gambling